Shopify Development Articles & GuidesShopify Development Articles & GuidesShopify Development Articles & Guides

On a Shopify EC site, the way you write product titles, structure descriptions, and place keywords significantly affects search traffic and conversion rates. This guide explains how to select keywords and co-occurrence words based on SEO and GEO principles — through to product title and description writing and Shopify listing.

The quality of product photography directly affects purchase rates on EC sites. This article explains the difference between on-site and shipping shoots, estimated costs, and the scope of basic retouching — written for EC site managers evaluating Shopify.

On an EC site, customers cannot touch or try your products — so product images serve as your sales floor. This article explains how main and sub images play different roles, why "beautiful" design is not the same as "high-converting" design, and how we approach product image production based on real A/B testing experience from marketplace sales optimization.