Shopify Development Articles & Guides
Encouraging repeat purchases and higher lifetime value — automated post-purchase follow-ups and Klaviyo repurchase flows that keep customers coming back.
How to Increase Repeat Purchases on Shopify with Klaviyo | F2 Conversion and LTV Email Automation
RetentionWhether a first-time buyer makes a second purchase (F2 conversion) is one of the biggest levers on your EC site's revenue. Unlike post-shipment step emails, the Klaviyo repurchase flow detects customers who haven't bought again despite enough time having passed, and automatically delivers a discount coupon around their churn date — at a fraction of web advertising costs.
11mm 開発部How to Automate Step Emails on Shopify at Low Cost | Post-Shipment Follow-Up with Flow and Messaging
RetentionYou can deliver a 3-email step sequence — communicate the product's appeal, follow up after delivery, and encourage the next purchase — triggered automatically when an order is shipped, using Shopify's standard apps Flow and Messaging at no extra tool cost. This article explains how to design the flow and why it outperforms expensive CRM tools for early-stage EC.
11mm 開発部