Shopify Work Cases

cepolab | New Shopify EC launch for a cosmetics brand
"Keep the budget lean, but never compromise the brand" — this is the case of a Korean bio-beauty brand with a track record of 6 million units sold, launching its Japanese EC site from zero with no prior experience running an online store. Using a template as the foundation, we implemented parallax in the first-view section and animations on section headings to add depth and movement to the layout. We supported the full build end to end: organizing the page structure with a mind map, designing product information using metafields, and implementing a member registration strategy using Shopify Forms. The result is a site that preserves a premium brand impression while keeping design costs low — built entirely from scratch, including the initial work of figuring out where to start.
May 14, 2026
Patisserie Pearl | Shopify migration case study from BASE for a confectionery EC
Patisserie Pearl, a confectionery shop based in Tokushima and Tokyo's Jiyugaoka known for its "lemon cake that sells one every six seconds," decided to migrate from BASE to Shopify as sales fees (6.6% + ¥40 per transaction) and operational efficiency with a small team became ongoing challenges. After migration, we customized the cart to display "X more yen until free shipping" to encourage additional purchases, automated a three-stage step email sequence using Shopify's official Flow and Messaging apps at no extra app cost, and implemented a Klaviyo repurchase flow to re-engage customers who have not returned after a set period. Design customization was kept to a minimum, and the budget freed up was directed toward operational efficiency. The result is an EC operation built to run well with a small team — combining fee reduction and workflow automation.
May 14, 2026
Senzan Online Shop | Shopify renewal case study for a multi-brand food EC
Senzan Online Shop operates three distinct brands under one Shopify site: sushi kappo restaurant "Senzan Honten," seafood rice bowl specialty store "Maruhama," and beef tongue specialty store "Daikokuya." Starting from the problem that "we want customers to browse across brands, but it's hard to tell where things are," this is a renewal case study focused on restructuring the entire site. In addition to redesigning the page hierarchy and completely restructuring internal links, we customized the member page based on actual customer inquiries — adding point balance visibility, post-registration date-of-birth editing, and a 500-point bonus for newsletter signups to strengthen registration incentive and encourage repeat purchases. For traffic acquisition, we chose owned media over advertising, prioritizing continuity. Search rankings have risen gradually since the renewal, and the site now holds single-digit positions for target keywords. Prioritizing UX improvements over visual redesign, the result is a site that is easier to use while preserving the existing brand identity.
May 14, 2026
Date no Kura | Case study: a restaurant's Shopify beef tongue EC built from zero
Date no Kura, a beef tongue specialty restaurant that first turned to EC in the midst of the COVID-19 pandemic. With over 40 years of history as a restaurant but zero EC track record, and with a limited initial budget, the challenge was how to get the business off the ground. The approach: start with marketplace listings and advertising on Amazon to secure sales and profit, then use those earnings to fund the Shopify site build. Partial theme customization kept development time and upfront costs low, enabling an early launch. Owned media built up organic search traffic for terms like "Sendai beef tongue mail order," and once overall EC sales were on track, YouTube advertising was layered in to scale customer acquisition. With no external funding — just reinvesting profits from each phase into the next — this is a case of a business scaling its EC operation while managing risk carefully. Target keywords now hold single-digit search rankings, and the engagement covers not just site development but advertising strategy and marketing as a whole.
May 14, 2026
Mitsuhoshi | Shopify full-order build case study for a mail-order food EC
Mitsuhoshi, a curated food delivery brand with the concept "delivering exceptional flavors." The sourcing-based business model creates risk around inventory and quality control that makes it difficult to simply expand the product range — and with fewer product pages, entry points from search engines are naturally limited. This challenge was solved through a content strategy. Building up hands-on review articles using Amazon Associates and affiliate content through A8 created content volume without holding inventory. A "region × product" keyword strategy — targeting searches like "mail-order gourmet in [prefecture]" and "home delivery food in [city]" across all 47 prefectures — expanded the footprint of search-driven traffic. By focusing on low-competition keywords, the site now holds stable search rankings. New customers acquired through marketplaces are guided to the dedicated site for subsequent purchases to capture the margin difference — creating a three-channel revenue model combining affiliate income, direct retail, and marketplace sales.
May 14, 2026