Shopify Development Articles & GuidesShopify Development Articles & GuidesShopify Development Articles & Guides

A guide to setting up Google Tag Manager (GTM) on Shopify. Covers when to use GTM over native integration, centralized management of GA4 and ad tags, how the dataLayer works with Liquid templates, checkout page limitations, and our service's GTM approach.

A guide to connecting Shopify with Google Search Console. Covers search performance monitoring, index management, Core Web Vitals, rich results, mobile usability, what our service includes in the build cost, and how it differs from Google Analytics.

A guide to connecting Shopify with Google Analytics (GA4). Covers what GA4 measures, exploration reports, user properties and audiences, how the integration works, what our service includes in the build cost, and how GA4 differs from Search Console.

Although Shopify is a SaaS platform that requires no server management, ongoing tasks such as theme updates, app compatibility checks, minor fixes, and regular SEO monitoring still arise after launch. This guide explains that the Light plan is fixed at ¥30,000/month and the Standard plan is based on ¥60,000/month, with extra fees only when work exceeds the defined scope.

Whether a first-time buyer makes a second purchase (F2 conversion) is one of the biggest levers on your EC site's revenue. Unlike post-shipment step emails, the Klaviyo repurchase flow detects customers who haven't bought again despite enough time having passed, and automatically delivers a discount coupon around their churn date — at a fraction of web advertising costs.

You can deliver a 3-email step sequence — communicate the product's appeal, follow up after delivery, and encourage the next purchase — triggered automatically when an order is shipped, using Shopify's standard apps Flow and Messaging at no extra tool cost. This article explains how to design the flow and why it outperforms expensive CRM tools for early-stage EC.

When running Google Ads for your Shopify EC site, the KPI you choose determines whether you can measure results clearly. Using ROAS — the ratio of revenue to ad spend — instead of page views or CPA gives you a direct view of return on investment. This article covers responsive ad asset optimization, A/B testing, agency pricing comparison, and how we structure our Google Ads management.

Building organic traffic for your Shopify EC site requires consistent investment in owned media content. Our support covers dedicated writer article creation, natural SEO keyword and co-occurrence placement, and product review photography — giving you a long-term alternative to ad spend.

On a Shopify EC site, the way you write product titles, structure descriptions, and place keywords significantly affects search traffic and conversion rates. This guide explains how to select keywords and co-occurrence words based on SEO and GEO principles — through to product title and description writing and Shopify listing.

The quality of product photography directly affects purchase rates on EC sites. This article explains the difference between on-site and shipping shoots, estimated costs, and the scope of basic retouching — written for EC site managers evaluating Shopify.

On an EC site, customers cannot touch or try your products — so product images serve as your sales floor. This article explains how main and sub images play different roles, why "beautiful" design is not the same as "high-converting" design, and how we approach product image production based on real A/B testing experience from marketplace sales optimization.

Getting shipping and delivery right on Shopify directly affects checkout completion rates. This guide explains what Shopify's built-in shipping settings cover — zones, rate rules, and free shipping thresholds — and how that differs from carrier app integrations that automate label printing and tracking number sync for carriers like Yamato Transport, Sagawa Express, and Japan Post.