Shopify Development Articles & Guides
Shopify Google Tag Manager (GTM) Setup | Centralize GA4 and Ad Tags with dataLayer Best Practices
Shopify developmentA guide to setting up Google Tag Manager (GTM) on Shopify. Covers when to use GTM over native integration, centralized management of GA4 and ad tags, how the dataLayer works with Liquid templates, checkout page limitations, and our service's GTM approach.
11mm編集部Shopify Search Console Setup | What It Does, Rich Results, Costs, and How It Differs from Google Analytics
Shopify developmentA guide to connecting Shopify with Google Search Console. Covers search performance monitoring, index management, Core Web Vitals, rich results, mobile usability, what our service includes in the build cost, and how it differs from Google Analytics.
11mm編集部Shopify Google Analytics (GA4) Setup | What It Tracks, Exploration Reports, Costs, and How It Differs from Search Console
Shopify developmentA guide to connecting Shopify with Google Analytics (GA4). Covers what GA4 measures, exploration reports, user properties and audiences, how the integration works, what our service includes in the build cost, and how GA4 differs from Search Console.
11mm編集部Shopify EC Site Monthly Maintenance Costs and Services | Light vs Standard Plan
Shopify developmentAlthough Shopify is a SaaS platform that requires no server management, ongoing tasks such as theme updates, app compatibility checks, minor fixes, and regular SEO monitoring still arise after launch. This guide explains that the Light plan is fixed at ¥30,000/month and the Standard plan is based on ¥60,000/month, with extra fees only when work exceeds the defined scope.
11mm編集部How to Increase Repeat Purchases on Shopify with Klaviyo | F2 Conversion and LTV Email Automation
Shopify developmentWhether a first-time buyer makes a second purchase (F2 conversion) is one of the biggest levers on your EC site's revenue. Unlike post-shipment step emails, the Klaviyo repurchase flow detects customers who haven't bought again despite enough time having passed, and automatically delivers a discount coupon around their churn date — at a fraction of web advertising costs.
11mm編集部How to Automate Step Emails on Shopify at Low Cost | Post-Shipment Follow-Up with Flow and Messaging
Shopify developmentYou can deliver a 3-email step sequence — communicate the product's appeal, follow up after delivery, and encourage the next purchase — triggered automatically when an order is shipped, using Shopify's standard apps Flow and Messaging at no extra tool cost. This article explains how to design the flow and why it outperforms expensive CRM tools for early-stage EC.
11mm編集部Google Ads Management for Shopify EC Sites | ROAS-Based Advertising to Maximize ROI
Shopify developmentWhen running Google Ads for your Shopify EC site, the KPI you choose determines whether you can measure results clearly. Using ROAS — the ratio of revenue to ad spend — instead of page views or CPA gives you a direct view of return on investment. This article covers responsive ad asset optimization, A/B testing, agency pricing comparison, and how we structure our Google Ads management.
11mm編集部Owned Media Content Support for Shopify EC Sites | Article Writing, SEO, and Product Photography
Shopify developmentBuilding organic traffic for your Shopify EC site requires consistent investment in owned media content. Our support covers dedicated writer article creation, natural SEO keyword and co-occurrence placement, and product review photography — giving you a long-term alternative to ad spend.
11mm編集部How Product Page Design Drives Sales on Your Shopify EC Site
Shopify developmentOn a Shopify EC site, the way you write product titles, structure descriptions, and place keywords significantly affects search traffic and conversion rates. This guide explains how to select keywords and co-occurrence words based on SEO and GEO principles — through to product title and description writing and Shopify listing.
11mm編集部Product Photography for Shopify EC Sites | On-Site vs. Shipping Shoot, Costs, and Retouching
Shopify developmentThe quality of product photography directly affects purchase rates on EC sites. This article explains the difference between on-site and shipping shoots, estimated costs, and the scope of basic retouching — written for EC site managers evaluating Shopify.
11mm編集部Why Product Images Drive Conversion on Your Shopify EC Site
Shopify developmentOn an EC site, customers cannot touch or try your products — so product images serve as your sales floor. This article explains how main and sub images play different roles, why "beautiful" design is not the same as "high-converting" design, and how we approach product image production based on real A/B testing experience from marketplace sales optimization.
11mm編集部Shopify Shipping and Delivery Setup Guide | Rate Rules, Shipping Zones, and Carrier Integration Explained
Shopify developmentGetting shipping and delivery right on Shopify directly affects checkout completion rates. This guide explains what Shopify's built-in shipping settings cover — zones, rate rules, and free shipping thresholds — and how that differs from carrier app integrations that automate label printing and tracking number sync for carriers like Yamato Transport, Sagawa Express, and Japan Post.
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